GRIPZ
We launched the new Gripz car at the Frankfurt Motor show. We wanted to showcase their new hybrid concept carby creating a short post-apocalyptic themed action movie trailer. At the convention, the car was shown in all its glory: agile, edgy, and dynamic.
The wild ride through the city made for great social content as well. It positioned Nissan as one of the most innovative carmakers that year, and it caught the attention of major press and car bloggers from around the globe.
